What We Do
Our core competency is helping organizations and individuals decide what to say and how to say it during crises.
Our core competency is helping organizations and individuals decide out what to say and how to say it during crises.
We help clients share facts, limit damage, and communicate with key audiences. Following is a sampling of the types of issues we’ve developed a crisis response for in the past few years:
Food Industry: Tampering, Packaging, Contamination, Recall
Corporate Reputation Management: Mergers and Acquisitions, Shareholder and Investor Relations, Annual Reports and Regulatory Filings, Human Relations Issues, CEO or Management Accusations, Indictments, Convictions
Corporate Safety: Accidental Deaths and Injuries
Environmental Risk: Risk compliance, Agency Relations, Negative Pollution Publicity, Hazardous Materials
Cyber Security: Hacking, IT & Data Breach
Intellectual Property: IP Challenge, Counterfeiting, Patent, Trademark and Copyright Infringement Issues
Healthcare: Physician Practice, Dental Practice
Natural Disasters: Earthquakes, Floods, Tornadoes, Tsunamis, etc.
Civil and Political Unrest: Protests and Demonstrations
Terrorism: Terrorist Threats and Attacks
Public Health Issues: Contagious & Noncontagious, Regulatory Agency Compliance and Relations
Personal Reputation Management: Criminal Accusations, Personal Disclosure
In addition, we provide the following services:
Media ServicesProviding media strategy and media relations on behalf of a client’s organization.
Media TrainingHelping top management and spokespeople deal effectively with the media in the event of a crisis.
Crisis PlanningA step-by-step plan that includes details on an organization’s crisis team, policies and procedures, principles, and responses to possible scenarios.
Crisis ReadinessSeminars designed to give clients the basics on how to prepare for and mitigate the effects of a crisis.
Risk ManagementIdentifying the key risks facing clients and the steps needed to avoid them.
Reputation ManagementRestoring an organization’s capacity to continue business after a crisis.
“Sound Counsel was great help to us. They quickly understood our issues and provided exactly the strategic advice we needed to turn our crisis into an opportunity. Because of their help, our business is back on track. Tokio Marine Insurance and Sound Counsel Communications were the right team at the right time.”
Supervisor of Sonic Drive-in, Shepherd, TX.
“Sound Counsel provided outstanding media training service to our company’s leadership. They took the time to understand our business and industry so that the media training allowed us to face realistic issues. It was a very valuable process.”
“When we needed time-sensitive public relations help, we used Sound Counsel. They gave us good advice that helped us work effectively with the press and stay focused on running our business.”
CEO, Clearly Lasik
“Your timely and thought provoking presentation to our members was very well received and feedback from the attendees was extremely positive. You were one of the highlights from this year’s program.”
National Association of Manufacturers
“When our organization faced a sensitive public communications issue, we used Sound Counsel. They are discreet and they gave us timely, smart assistance that helped us make the right decisions, and make them promptly.”
John Q. Duong
Chair, Asian Pacific Center on Aging