What We Do

Our core competency is helping organizations and individuals decide what to say and how to say it during crises.

Our Services

Our core competency is helping organizations and individuals decide out what to say and how to say it during crises.

We help clients share facts, limit damage, and communicate with key audiences. Following is a sampling of the types of issues we’ve developed a crisis response for in the past few years:

Food Industry: Tampering, Packaging, Contamination, Recall

Corporate Reputation Management: Mergers and Acquisitions, Shareholder and Investor Relations, Annual Reports and Regulatory Filings, Human Relations Issues, CEO or Management Accusations, Indictments, Convictions

Corporate Safety: Accidental Deaths and Injuries

Environmental Risk: Risk compliance, Agency Relations, Negative Pollution Publicity, Hazardous Materials

Cyber Security: Hacking, IT & Data Breach

Intellectual Property: IP Challenge, Counterfeiting, Patent, Trademark and Copyright Infringement Issues

Healthcare: Physician Practice, Dental Practice

Natural Disasters: Earthquakes, Floods, Tornadoes, Tsunamis, etc.

Civil and Political Unrest: Protests and Demonstrations

Terrorism: Terrorist Threats and Attacks

Public Health Issues: Contagious & Noncontagious, Regulatory Agency Compliance and Relations

Personal Reputation Management: Criminal Accusations, Personal Disclosure

In addition, we provide the following services:

Media Services

Providing media strategy and media relations on behalf of a client’s organization.

Media Training

Helping top management and spokespeople deal effectively with the media in the event of a crisis.

Crisis Planning

A step-by-step plan that includes details on an organization’s crisis team, policies and procedures, principles, and responses to possible scenarios.

Crisis Readiness

Seminars designed to give clients the basics on how to prepare for and mitigate the effects of a crisis.

Risk Management

Identifying the key risks facing clients and the steps needed to avoid them.

Reputation Management

Restoring an organization’s capacity to continue business after a crisis.

Sound Counsel partners
with Percepture



“Sound Counsel was great help to us. They quickly understood our issues and provided exactly the strategic advice we needed to turn our crisis into an opportunity. Because of their help, our business is back on track. Tokio Marine Insurance and Sound Counsel Communications were the right team at the right time.”

Larry Beckler
Supervisor of Sonic Drive-in, Shepherd, TX.

“Sound Counsel provided outstanding media training service to our company’s leadership.  They took the time to understand our business and industry so that the media training allowed us to face realistic issues.  It was a very valuable process.”

Joe Plesha
Trident Seafoods

“When we needed time-sensitive public relations help, we used Sound Counsel. They gave us good advice that helped us work effectively with the press and stay focused on running our business.”

Christian Monea
CEO, Clearly Lasik

“Your timely and thought provoking presentation to our members was very well received and feedback from the attendees was extremely positive. You were one of the highlights from this year’s program.”

Dave Asselin
Vice President,
National Association of Manufacturers

“When our organization faced a sensitive public communications issue, we used Sound Counsel. They are discreet and they gave us timely, smart assistance that helped us make the right decisions, and make them promptly.”

John Q. Duong
Chair, Asian Pacific Center on Aging