Before Crisis

Few organizations are prepared for reputation threatening crisis. Here are three steps to get your organization ready:

Step One: Prepare a Plan

Without a Crisis Communication Plan, you are not ready. Identify: chain of command, spokespersons, core stakeholders and the methods of communication. Your plan will help you determine when a response is and is not required.

Step Two: Prepare to Take Responsibility

Human nature is to automatically deny responsibility. This is your risk. But in many crisis situations, the most important thing you can do is to take leadership in addressing the problem. 

Step Three: Practice

The best practice is to complete a crisis media training every two years and do a practice drill once per year.


This is what Sound Counsel does. We help organizations move from being unprepared to prepared. Our business is crisis preparedness and crisis response. We have broad experience in all manner of crisis communications. Contact us now to see how we can help.