Recognize events with the potential to become crisis. Our first role is to help clients distinguish which events need a response and which don’t.
Step One: Spot Reputational Risks Early
Your Crisis Communication Plan should identify the mostly likely reputational risks. With social media, small events can explode into crisis.
Step Two: Implement Your Crisis Communication Plan
A good plan will put into motion all the key elements that are required to effectively manage your reputation during a crisis.
Step Three: Track the Scope & Impact of the Event
It is critical to keep a close monitor on how the event is being perceived by your core stakeholders. Your plan will identify who those stakeholders. Often your team will underplay the seriousness of an event. Identify outside sources to give you a clear picture of the events impact on your organization.
Sound Counsel is ready at a moments notice to help guide you through all phases of a communication crisis. You will benefit having our team of seasoned professionals on board. There’s only once chance to get your response right.
A crisis event will impact your organizations image. It can be for good, bad or both. Your response, including your followup, will shape your image for years.
Step One: Don’t Stop Your Response Too Soon
In the eye of the storm, you may believe you’ve fully addressed the issue and can move on. Your stakeholders may require more time and communication. We bring experience and objectivity to help you effectively decide when an event needs no further response.
Step Two: Assess The Impact of the Event
Your team may be prone to gloss over problems. We can help you honestly assess the event’s impact.
Step Three: Make Good on Promised Reforms
Sometimes effective crisis response includes announcing measures the organization will take to make a recurrence less likely. We can assist in helping communicate the making good on these promises.
Sound Counsel is experienced in each area of preparedness, response and followup.