Free Sound Counsel Webinar

Free Sound Counsel Webinar

What:      Sound Counsel Webinar When:    Wednesday, October 12, from 2-2:30 p.m. EST Who:      Trade Association Executives INTERESTED IN LEARNING SOME OF THE BASICS OF CRISIS COMMUNICATIONS? THIS WEBINAR FROM SOUND COUNSEL WILL EXPLAIN. (INTENDED FOR TRADE ASSOCIATION EXECUTIVES BUT OTHERS WELCOME.) Sound Counsel principals J. Vander Stoep & Bruce Cordingly, along with Association Revenue Specialist JP Moery, will discuss the top five crisis communication tactics for every association and how to launch a new affinity program. Please click to...
Six Keys to Crisis Communications Readiness

Six Keys to Crisis Communications Readiness

Organizations can spend millions on marketing and PR efforts, but if they face a public crisis, they’ll receive far more attention than they ever could have purchased and their response to the crisis will shape the organization’s image far more than paid advertising. Downloadable PDF version here. That’s why planning ahead and creating a crisis communications plan is such a good investment. It’s just like insurance. You hope you don’t need it but it’s a mistake not to have it. Creating a crisis plan can cost very little, and it can mean the difference between an organization thriving through adversity and closing its doors forever. Here are six steps an organization can take right now to help with crisis readiness. Establish a chain of command. A clear chain of command is the most important thing an organization can do to improve its readiness. This means establishing who will make decisions during a crisis, including back-ups, and who should be consulted. It’s likely, for example, that the Legal Department will want to vet any communications during a response. It’s essential, then, to choose a member of the Legal Department who understands some of the exigencies of crisis communications, the need for speed, and that “no comment” might work in a legal context but not in the world of communications. Failing to clarify this chain of command in advance will increase the already sizeable amount of chaos that accompanies a crisis. Establish a crisis team. A significant crisis will create a tremendous amount of unplanned work … none of which is a part of anyone’s normal job description. It’s essential that...