Murdoch, and Lessons Learned

Murdoch, and Lessons Learned

Now we know even a media giant can flub crisis communications. We have been asked a few times by friends and colleagues to grade Murdoch’s response. He gets a mixed grade. A discussion of crisis communications and the lessons they hold for organizations. Including tips and wisdom, we hope. First, we have been reminded — again — of the importance of having a current crisis communications plan in place. Here are some of the cautionary lessons from News Corp: News Corp obfuscated and tried to cover up Remember that Murdoch’s media empire was first accused in 2006 of hacking phones. In 2009, the company allegedly paid $1.6 million to settle legal cases that might have exposed evidence of wider phone hacking. This attempt to silence the story has only made it more appealing to reporters. Murdoch should have anticipated more scrutiny and acted decisively at least by 2009. Covering up or ignoring problems only compounds an organization’s troubles by inviting later intense scrutiny. Murdoch is denying responsibility Murdoch says he’s not responsible for the hacking, his employees are. Specifically, he placed blame on, “the people that I trusted to run it, and then maybe the people they trusted to run it.” Wrong answer. It was the quote played most often from Tuesday’s hearings, because it was news: Murdoch appears to be passing the buck, and this will only anger the public. The Murdoch have damaged their credibility On July 9th, Rupert Murdoch said his lieutenant, Rebekah Brooks, had his “full support.” Brooks was arrested on July 20th on suspicion of bribing police. On the 21st, ex-News Corp employees questioned...