When crisis hits, you need a firm that can handle the most difficult situations.
No other firm has our level of experience.

Our Work on COVID-19

When the novel coronavirus arrived in the United States, Sound Counsel was hired to work at the very center of the unfolding crisis.

We served as the primary crisis communications consultant and spokesperson first for Life Care Kirkland, the first nursing home hit and then Life Care Centers of America nationally.  

Sound Counsel was also retained to help manage crisis communications for several cruise lines including Princess Cruises, whose Grand Princess ship was quarantined off the coast of California.

In addition to cruise lines  we have helped more than a dozen nursing home companies with more than 600 facilities across America, as well as their state and national trade associations, frame and communicate their messages to consumers, policy makers, and local and national news outlets.  

Our crisis communications expertise and experience – particularly related to COVID-19 – is unparalleled.

Life Care Centers of America

Tim Killian holds a press conference outside Life Care Centers of Kirkland, epicenter of the COVID-19 outbreak in the United States

“When we were hit by COVID-19 at Kirkland and were immediately besieged by national, state and local media.  We needed an on-the-ground representative. We are grateful  for the work of Sound Counsel Crisis Communications. The way they build relationships with the media has been critical to mitigate the negative impact of many news stories about Life Care.” — Beecher Hunter, President, Life Care Centers of America

Cruise Lines

Princes Cruises retained  Sound Counsel when its cruise ship Grand Princess was denied access to its home berth at the Port of San Francisco and redirected to the Port of Oakland.  A world-wide audience followed the cruise ship’s saga, whose passengers and crew represented 54 nationalities. The ship remained quarantined at sea for four days with two passengers and 19 crew members having tested positive for COVID-19.  Sound Counsel was present when the ship was permitted to dock in Oakland to offload its more than 2,400 passengers, while most of the over 1,100 crew members remained on board in quarantine.