Our Work on COVID-19
When the novel coronavirus arrived in the United States, Sound Counsel was hired to work at the very center of the unfolding crisis.
We served as the primary crisis communications consultant and spokesperson first for Life Care Kirkland, the first nursing home hit and then Life Care Centers of America nationally.
Sound Counsel was also retained to help manage crisis communications for several cruise lines including Princess Cruises, whose Grand Princess ship was quarantined off the coast of California.
In addition to cruise lines we have helped more than a dozen nursing home companies with more than 600 facilities across America, as well as their state and national trade associations, frame and communicate their messages to consumers, policy makers, and local and national news outlets.
Our crisis communications expertise and experience – particularly related to COVID-19 – is unparalleled.